Are your CS reps responding quickly and knowledgeably using online chat features? Are you gathering customer ratings about your customer service? You should be monitoring interactions and input constantly, adjusting as necessary to humanize digital customer service. Your brand must handle customer service after the sale with care. Once they take a leap of faith, it’s up to you to earn their trust. They read your content, customer reviews and product information. Customers took a chance on you based on what they learned about your brand online. You promised customers that you would solve a problem, produce a quality offering and provide service after the sale. Moreover, they may take other leads and customers with them. If you don’t follow through on the promises you made, they’re going to walk. Prospects become customers when they agree to take a risk on your brand and buy what you’re selling. But if those consumers see that you have something relevant to them, you will start converting them to customers. Clicks, retweets, shares, likes, reviews and ratings are all means of growing your followers.īuilding an audience takes time and effort, especially when you’re competing with a multitude of consumer distractions. As you expand onto new platforms, you’re expanding the ways your content can be found, accessed and shared. While you’re implementing your content strategy, build a complementary social media presence.
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